GuideStar is now offering two new FREE informational webinars in the coming weeks that can help you as you work towards your fundraising goals.
Corporate Giving Focus: Get Donated Products for Your Cause
Presenters: Melissa Trumpower, EVP, Marketing, Communications, & Strategic Partnerships, Good360, and José Fernández, Director of the GuideStar Exchange (moderator)
Join us for a session on product giving with the nonprofit leader Good360 (formerly Gifts In Kind International). Good360 is an international nonprofit organization that helps nonprofits and the communities they serve by distributing corporate product donations. Good360 works with hundreds of generous companies, each year to serve thousands of nonprofit organizations in communities around the world. Just a few partners include The Home Depot, Bed Bath & Beyond, Mattel, Hallmark, 3M, Avon, and Disney.
Topics covered will include:
The End of “Slacktivism”—Motivating Donors to Take Real Action Online
Presenters: Thon Morse, Founder and President, KIMBIA; Spencer Whelan, Director of Marketing and Communications, KIMBIA; and José Fernández, Director of the GuideStar Exchange (moderator)
Has your organization encountered slacktivism? Slacktivism is a modern trend where people feel actively involved in a good cause by doing the bare minimum available to them online. We will discuss the psychology of slacktivism and how your organization can prevent it from taking root in your constituents. We’ll show how modern fundraising and advocacy tools can be used in creative ways to execute giving events that motivate donors into real action.
Over the past year, KIMBIA has partnered with GuideStar to provide unique fundraising solutions for community foundations. This powerful Web-based platform provides nonprofits with tools that give power back to the organizations and the donors who support them. KIMBIA’s patent-pending technology creates secure transaction forms that can be placed anywhere on the Web as widgets. GuideStar is currently using KIMBIA widgets to enhance the donation experience for every nonprofit listed on GuideStar.org.